After years of advanced research into the science of human decision making, our President and Founder, Spencer Stang recognized that countless findings from research on decision making were not being applied in serious real-life situations. To to chip away at this problem and encourage the use of systematic, data-based decision making processes as opposed to emotional, biased and subjective decision making processes, Dr. Stang formed two sister companies; Stang Decision Systems and SportLab, Inc.

Stang Decision Systems focuses on improving business decisions, specifically, although not exclusively, hiring decisions. Sportlab focuses on similar decisions made in the world of sports. In practice, the technologies and techniques used to make better decisions in both areas are typically variations on a common theme. To this end, Sportlab's work with NFL franchises and Stang Decision Systems work with BP, Marathon, Anheuser-Busch and countless other business clients, continues to complement each other in the way that a racing team complements an auto manufacturer.